During my studies at NFTS, I was given a brief for my final project to design an identity for this year's Glastonbury Festival, celebrating its ethos and diversity.
To bring this vision to life, I designed a brand identity package, including an ident animation and a lineup poster.
Project conceptualized and executed in Adobe Fresco, Photoshop, After Effects, and Cinema 4D.
Credits:
Designed by Kasey Song
Music by Cosmonkey ‘Amusement Park’ (Artlist)
Other Projects
Glastonbury 2025 Ident
Anatomy of a Fall
Spunk
Artificially Unintelligent
High Wire 鋼綫
Mi Robot Builder
Drawing inspiration from nature and combining one of Glastonbury's core values — its commitment to sustainability — I used volcanoes and lava to illustrate the explosive energy that represents the festival.
This mirrors what Glastonbury stands for: the pulsing sensation, the uniting of a community, and a place where you truly belong from the moment you arrive.I adopted a hand-drawn 2D illustration style to capture the rawness of this energy. The colors are surreal, and the lava begins to gain consciousness as it travels across different dimensions.
I selected an upbeat track to reflect the vibrant energy that resonates through this title sequence, mirroring the atmosphere of Glastonbury itself. It gives an unstoppable beat to the piece, much like the experience of the festival.
Festival Lineup Poster
Disclaimer: the names and other content featured in this design are placeholders and are used for design purposes only. They do not represent actual individuals or entities.
Poster in context